Franziska Nadler (PT-MKX2-EA)

As a sports enthusiast, I bring that same energy and goal-orientation to my professional life: I am passionate about creating measurable business impact by developing integrated online and offline marketing and sales activities that excite users and lead to growth.I define myself as a structured, analytical and communicative team player, dedicated to contributing to and personally growing with the business.

Motivation

My journey with Bosch began with my dual studies eight years ago. Since then, I have been continuously learning and growing within the roles and through the people I met and worked with.TP1 supports my ambition to grow as a leader at Bosch, which means for me:
- Continuing to challenge myself,
- inspire and guide team members to grow, drive a high-performance culture within a collaborative environment to reach clear goals as a team,
- and using my skills in a focused and accountable way to make measurable and lasting impact on our business.I am excited by the opportunity to build on these goals in the Talent Pool and continue my journey with Bosch.

Feedback

I am a firm believer in continuous improvement and regularly and actively seek feedback from colleagues and leaders.
My TP feedback givers: 1. Lisa Reißig, 2. Thomas Werner, 3. Kagan Teoman

- Leading Myself: High degree of self-awareness, growth mindset, seeking feedback and new challenges that push me further, ability to quickly learn and implement new knowledge (OMR Masterclass, adapt to new roles and tasks)- Leading Others: foster strong relationships, creating a work environment of trust, team play, ownership (Ads speaker, role intern coordinator)- Leading the Business: proactive, „can-do“ attitude, strong analytical skills combined with adaptive & effective communication, team player, taking ownership and driving projects further (G2M ADV ownership after 6 months in the role, xBU Ads budget owner)Gives me the confidence to further build upon those strengths. I am further learning to create space for valuable growth experiences by seeking opportunities beyond my responsibilities.

Self-Reflection

As a sports enthusiast, I bring that same energy and goal-orientation to my professional life: I define myself as a structured, analytical, and communicative team player with strong goal and solution orientation. I am passionate about creating measurable business impact through integrated marketing and sales initiatives with a data-driven and results-oriented approach.

KEY HIGHLIGHTS
⭐️ Bosch PRO Tour Implementation (AC Lead)
⭐️ Messe BAU (xBU Lead)
⭐️ Sell-Out & Sell-In Promotions (XMAS Promo, JBL Promo)
⭐️ 3 Performance Class Full-Funnel Advertising
⭐️ Bosch Brand Week Advertising: shaping user experience through dedicated landing page setup, driving traffic and sell-out (70 Mio impressions, 30 Mio users reached, 9 Mio media sales, ROAS of 8)

Future Vision

I am driven by the core belief that the most powerful and effective growth strategies are built on a foundation of both marketing expertise and front-line retail knowledge. This motivates me to further bridge marketing and sales with a data-driven by creating synergies between how we attract users and how we achieve a sale.With my previous roles (AC DACH Pricing, Promotions, Events) and Amazon Advertising I bring deep offline and online marketing expertise, giving me a holistic understanding of our user and business. KAM role as ideal next step to gain retail experience (e.g. account management, sales steering, nego).My goal is to drive integrated marketing and sales initiatives by applying a holistic skillset and fostering closer collaboration between marketing and sales. Ultimately, combining this retail perspective with my marketing background will make me a more versatile and impactful contributor to Bosch’s long-term success.

Milestones

2018 - 2021

Corporate Study Program at Robert Bosch GmbH I B.A. International Business

Bachelor studies (DHBW Stuttgart, Tecnológico de Moneterrey Mexico) with rotating deployment in different areas: Purchasing (PS), Central Marketing (AE), Sales Controlling (PT), Key Account Management & Retail Marketing (PT), Local Marketing (PT).

⭐️ FOCUS SKILL: high learning agility, structured working

2021 - today

Freelancer I Online Marketing & eCommerce

Automating marketing and sales processes to support digital brand building and online sales generation (e.g. creation of automated email marketing funnel, meta ads).

⭐️ FOCUS SKILL: integrated marketing and sales, process automation

2021 - 2024

AC Marketing DACH region

Bridging marketing and sales, responsible for pricing, promotion and events:
- Price management (pricing of launches, price adjustments for +10k products, EU wide price harmonization, SNP calculation)
- Sell-in and sell-out promotions (e.g. promo bundles, 10+1 promos, palette promos)
- Internal and external events (e.g. dealer and international trade fairs, Bosch PRO Tour, marketing and sales trainings)

⭐️ FOCUS SKILL: retail marketing, cross-functional collaboration

2024 - today

xBU Amazon Advertising EA region

Bridging marketing and sales, responsible for creating brand and product visibility on Amazon, pushing the "traffic" part of the Amazon Flywheel:
- Translate brand concepts into locally-adapted Amazon advertising campaigns, managing multi-million budget across 12 countries and multiple segments
- Optimize campaign performance and drive KPI efficiency
- Steer deal event advertising

⭐️ FOCUS SKILL: performance marketing, data-analysis and decision

Target 2026

Key Account Manager

Proactive, analytical and creative sales and Category Management steering to build upon a partnership of trust, ensuring lasting growth - both for Bosch and the key account.

⭐️ FOCUS SKILL: account management, sales steering and negotiation

My motivation and strengths

  1. Structured working and communication: simultaneous task management while creating clarity and alignment with stakeholders (e.g. corporate studies, deal event planning)

  2. Data-driven analysis & decision: analysis of various data to derive marketing measures and create measurable impact (sell-out/sell-in data, pricing, ad campaigns)

  3. Hands-on mentality: motivation, enthusiasm, taking initiative and actively driving tasks and projects (e.g. trade fairs, BazaarVoice and DigitalShelf)

  4. Communicative team player: natural; creating transparency, trust and collaborative success by involving all relevant stakeholders (e.g. performance updates to AC BU Marketing)

  1. Solution-oriented ownership: identify operational challenges and build solutions (e.g. process definition and standardization, G2M 2025, price adjustments, promo planning)

  2. Relationship building and cross-functional collaboration: sales, marketing, LOG, product teams, CTG, external partners (e.g. promo planning, campaign alignment, AMZ deal events)

  3. Intercultural empathy: personal immersion (e.g. US school exchange, UK boarding school, +12 months Mexico) and professional experience working with culturally diverse teams.

  4. High learning agility: fast comprehension of context and interlink topics to see the big picture (e.g. rotational internships, previous marketing roles)